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MARKETING & PUBLICITY

WHAT WE’LL DO FOR YOU

MARKETING: We’ll promote the Summer Nights season as a whole, and we’ll work alongside your publicist and team to craft the best possible campaign for your show.

SUPPORT: We’re here for marketing support and advice – we’ll proof all your collateral so info is bang-on, and are happy to recommend publicists, photographers, designers, printers, and distributors.

COLLATERAL: Your show will be included in our Summer Nights brochure, which we distribute far and wide across Perth, as well as on our website and in our regular e-communications.

FRINGE WORLD: We’ll register you in the FRINGE WORLD program, website and ticketing system once you pay the FRINGE WORLD registration fee. The fee will need to be paid by Tuesday 26
September.

VENUE: We get Fringey every year by sprucing up the whole venue over Summer Nights. Our bar is a fun, relaxed place to rest and refresh where you can meet other artists and Fringe-goers. Enjoy a beverage and a toastie here before or after your show.

 

WHAT WE’LL NEED FROM YOU

WE WANT YOUR BEST IMAGES: Your show rocks, that’s why we chose it, so show us that with the promotional image. If you’re accepted into Summer Nights 2018, we’ll be in touch very soon to get the discussion on this started.

THINK ABOUT PUBLICITY: You’ll be up against hundreds of other shows – you need to cut through the noise and make yourself heard. An ace publicist is the best way to do this. Don’t know any publicists in Perth? Let us know and we’ll do our best to recommend people.

COLLATERAL: We’ll create and distribute printed collateral for the Summer Nights program as a whole, but it’s up to you to have your own posters and/or flyers designed, printed, and distributed. We’ll be here to provide advice and proof everything for you.

GET AMONGST IT: Make sure your whole team is on board in promoting your show, start early and go hard. Contribute to discussions on social media and share other people’s content. Use the hashtags #summernights and #fringeworld once FRINGE WORLD launches later in the year. As soon as you’re on the ground, start talking to everyone and hit the streets with flyers.

 

“I had an overwhelmingly positive experience at the Blue Room. The staff went above and beyond to make us feel welcome and included. The audiences were really warm and supportive of the work. Overall 10 out of 10. Will definitely be back next year.” Julia Croft – Co-Creator, Performer & Producer, If There’s Not Dancing at the Revolution I’m Not Coming