MARKETING: We’ll publicise and market the Summer Nights program as a whole, and we’ll work alongside your publicist and team to assist them in crafting the best possible campaign for your show.
SUPPORT: We’re here for marketing support and advice – we’ll proof all your collateral so date and ticketing info is bang-on, and are happy to recommend publicists, photographers, designers, printers and distributors.
COLLATERAL: Your show will be included in our dedicated Summer Nights brochure, which we distribute far and wide across Perth, as well as on our website, in our regular e-news, and on our social media channels.
FRINGE WORLD: We’ll register you in the FRINGE WORLD program, website, ticketing system and manage everything on the backend. You just need to pay us the FRINGE WORLD registration fee by late September 2016. As a guide, for the 2016 festival this fee was $300.
VENUE: We spruce up the whole venue over Summer Nights to embrace all things Fringe. Our bar will be a fun, laid-back place to hang-out where you can meet other artists and arts lovers. Plus you can get your hands on a beer and a toastie for just $10. Bargain.
WE WANT YOUR HOTTEST IMAGES: Your show rocks, so make it look good in print and online. If you’re accepted into Summer Nights 2017, we’ll be in touch very quickly to get the image discussions rolling.
THINK ABOUT PUBLICITY: You’ll be up against hundreds of other shows – you need to cut through the noise and make yourself heard. A publicist is the best way to do this.
GET AMONGST IT: Make sure your whole team is on board in promoting your show, start early and go hard (after the embargo is lifted). Contribute to discussions on social media and share other people’s content. Use the hashtags #summernights and #fringeworld once FRINGE WORLD launches later in the year.