We love supporting sustainable businesses who care for people and the environment, so we were thrilled to hear that our resident loo-roll brand Who Gives A Crap? have just made their biggest donation yet to help build toilets in the developing world, and they’re just getting started.
Determined to prove that toilet paper is about more than just wiping bums, Who Gives a Crap? makes all of their products with environmentally friendly materials, and they donate 50% of their profits to not-for-profit organisations working to improve access to hygiene, water and basic sanitation in developing countries.
They’ve done the maths for us and worked out that for every roll of toilet paper bought, someone is provided with access to a toilet for roughly one week. This makes a huge difference in developing countries where it’s been proven that something as simple and underrated as a toilet provides dignity, health, improved quality of life and economic prosperity. What’s more, by choosing to make their products the way they do, Who Gives A Crap? has saved enough energy to power one home for 1,174 years; enough water to fill 30 Olympic swimming pools; and 5,922 tonnes of greenhouse gas emissions. That’s no small feat.
For a healthy dose of toilet humour, the full impact report and more information on their great initiatives, head to the Who Gives A Crap? website.
Image from Who Gives A Crap?