Meet the Media: From Pitch to Interview to Coverage (and Beyond)

Fuel for your artistic evolution

This Winter Nights, we’re delivering 10 professional development workshops designed to spark creativity and build industry skills. From performance to producing and marketing to design, these sessions are here to empower, inspire, and strengthen our arts community. 

Join us for a panel discussion and workshop with producers, editors and journalists from TV, radio, print, and online media, as they share practical advice on how to successfully engage with the press.

Discover what the media needs from you, from press releases and media assets to interviews and ongoing relationships and how to prepare your work for coverage across different platforms.

We’ll unpack the similarities and differences between media formats, offering tips on how to tailor your communications to suit each.

The panel will share practical tips and advice for handling interviews, before giving you the opportunity to put your new skills into practice through mock interview exercises in small groups.

The session will finish with a dedicated Q&A, giving you the chance to put your questions directly to the panel. 

About Facilitators

Holly Ferguson, Editor Magazine 6000

Holly Ferguson is the founder and Editor-in-Chief of Magazine 6000 and a Content Developer specialising in digital media. A former ABC radio journalist, she is deeply engaged in Boorloo’s arts community as both the driving force behind Magazine 6000 and a board member of Theatre 180. She is also an authorised civil celebrant. 

Tom Marlow, Weekend Executive Producer at 9 News Perth  

Tom Marlow is the Weekend Executive Producer at 9 News Perth, with experience reporting and producing across television and radio. He is passionate about bringing stories to life and has worked across newsrooms to deliver journalism that informs, inspires, and engages diverse audiences. 

Rose Kerr, Producer at ABC Radio National (TBC) 

Rose Kerr is a content maker with over 7 years experience in presenting and producing across radio, podcasts and social media.  Throughout her media career she’s covered almost every topic you can imagine, but she’s got a special interest in science, music and pop culture. Rose currently produces ABC Radio National’s science podcast, All in the Mind, and makes gardening content on her own socials. 

Emily Smith, Magazine 6000, Theatre Travels and The Scoop (TBC) 

Emily Smith has been reviewing theatre officially for about eight years, but she has been writing down her copious thoughts on theatre shows since she was old enough to own a notebook. She was first published in ECU’s Dircksey Magazine during her undergrad and now writes for three online publications: Magazine 6000, Theatre Travels and The Scoop. She is also a writer of short fiction, with her flash stories being published in the first two issues of Writing WA’s the little journal. 

Adam Di Tullio
Adam Di Tullio is a Senior International Journalist based between Australia and the UK specialising in newsgathering and program production for national focused news programmes. Adam has worked as a producer and News editor for ITV national news – covering international conflicts, royal family scandals, general elections, and many more. Before this, Adam started out his career in radio and TV within Australia – as a reporter in radio and television. He has a passion for connecting people to the media – and developing strategies for breaking down barriers, so people can share their stories to the press with ease.